cc:halpin combines twenty years' experience of B2B corporate communications with a proven ability to use digital channels to engage target audiences and drive lead generation. Having recently completed Google's online Digital Marketing program, cc:halpin provides strategic consultancy services across the full marketing mix to a broad range of organisations - from innovative start-ups to global blue chips. 

 

Often working at Board level and with experience of both agency and in-house roles, cc:halpin has the content marketing skills necessary to make complex information accessible to target audiences. Extensive experience of different forms of engagement - both on- and off-line - ensures that this content 'lands' with target audiences. 

 

Combining a strategic approach to problem-solving strong leadership and business development skills, cc:halpin is an evangelist for the technologies that are changing the lives of all of us. 

Specialities

Digital/Social Media Strategy

Content Marketing

Public Relations 

Positioning / Messaging 

Change / Internal Communications 

Copywriting
CXO Communications
Workshop Development and Facilitation

 

Mon

23

Nov

2015

Meet the new way of working. Same as the old one?

Exactly five years ago, Imperica published an interview I gave to support my appearance at one of their events. I argued for a radically new approach to the world of work. Looking back at it after half a decade, I’m not sure how much has really changed. 

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Thu

02

Apr

2015

The Chemistry of the Pitch (Part 1) 

Agency relations are the most fun a client has – so why are pitches so dull?

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Tue

24

Mar

2015

The Role of PR in a Virtuous Digital Circle 

When I first started in the PR industry 20 years ago, we used to fax news releases to journalists. What is the role of PR in the Brave New Digital World we now inhabit? 

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Thu

19

Mar

2015

The Content Paradox

In Hod We Trust vs The geek shall inherit the earth

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