Mon

23

Nov

2015

Meet the new way of working. Same as the old one?

Exactly five years ago, Imperica published an interview I gave to support my appearance at one of their events. I argued for a radically new approach to the world of work. Looking back at it after half a decade, I’m not sure how much has really changed. 

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Thu

02

Apr

2015

The Chemistry of the Pitch (Part 1) 

Agency relations are the most fun a client has – so why are pitches so dull?

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Tue

24

Mar

2015

The Role of PR in a Virtuous Digital Circle 

When I first started in the PR industry 20 years ago, we used to fax news releases to journalists. What is the role of PR in the Brave New Digital World we now inhabit? 

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Thu

19

Mar

2015

The Content Paradox

In Hod We Trust vs The geek shall inherit the earth

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