A former journalist, cc:halpin begins the storytelling process by applying proven editorial skills to answer a simple question - who are we trying to reach and what is they that they need to hear from us?
This formula has been the basis for the hundreds of articles, web sites, video scripts, brochures, blog posts and white papers that cc:halpin has authored for dozens of companies ranging from the largest corporations - including Aruba, IBM, Motorola and Primetals - to start-ups like GenieConnect and Teneno.
cc:halpin is also used to collaborating with designers on the production of formal corporate materials and online presences - some examples of which are given below.
Teneno Web site
All messaging and copy for the site of this networking start-up were developed by c:halpin. Visit it here.
GenieConnect Personalisation White Paper
This thought leadership document explains to personalise the event experience through the intelligent application of data.
KAUST Catalysis Centre
A brochure showcasing the world-leading capabilites of the King Abdullah Unversity of Science and Technology in Saudi Arabia.
Mobile Sense - Corporate Web Site
cc-halpin led a positiong workshop for this innovative mobile money company that radically re-defined their value proposition. The web site was then written - start to finish - in less than two days! Visit it here.
Oracle - Workplace 2030: the Enterprise 2.0 Environment of the Future
Oracle canvassed the opinions of the employees of tomorrow on the workplace of the future and presented this information in this brochure.
Nokia Siemens Networks - Digital Self
cc:halpin co-developed the content and wrote all the copy for this White Paper - a key piece of intellectual property that became the basis for a global PR campaign. It looked at Indentity Management in the digital age and explores the three stages though which this might evolve. Crucially, it also identified the benefits that a Telecoms Service Provider might bring as the preferred Identity Management partner of its customers.
P&G Salon Professional - Shaping the Future of Beauty
This brochure explained to the hairdressing industry the value of P&G combining five iconic hair brands under the Salon Professional umbrella.
Shell Hydrogen - Experience Choice
This brochure described the evolution of the infrastructure necessary to support alternatiovely fueled vehicles and a timeline for this process. Experience Choice was a finalist in the 2006 PR Week awards in the category of best Corporate Publication.
Siemens Vision and Values
A description of the new Vision and Values developed by Siemens after the arrival of Peter Loescher. Herr Loescher personally signed off the copy only two weeks after the initial briefing and the document was sent to all 450,000 Siemens employees.